I hear what you are saying …
What was your reaction when it was reported that Jonathan Lewis, the new Chief Executive of Futurebuilders, said that they were doing away with application forms. Disbelief? Well you can now hear this straight from the horse’s mouth thanks to NAVCA’s first ever Podcast which was recorded when he visited our offices on 15 July.
Just click on this link to hear the Podcast (or Right Click on the link to save it so you can listen to it on your MP3 player.) <The file is an 8.3MB MP3 format file - interview time is 11 minutes>
The interview between Jonathan and Kevin Curley, Chief Executive of NAVCA, covers his view of Futurebuilders’ role in supporting the third sector and how organisations can access their loans, grants and advice. He talks about how there will be no more application forms, their ‘tender fund’ - interest free loans to help organisations become tender ready, encouraging applications from smaller organisations and swifter decisions with a ‘a definite ‘no’ or an indicative ‘yes’ ‘ within a week of application.
This got me thinking; of all the social media tools and applications which is the easiest for a novice to “get”, that doesn’t have a big learning curve or any expensive technological hurdles.
We all probably grew up listening to the radio under the bed covers at night (It was Martin Kelner on Radio Hallam for me - sorry Mum!), so simple to do, just a basic battery radio and a earphone - but hours of great entertainment!
Zip back to today … what does new media offer for the non-technical casual user - the information recipient?. A couple of examples of the Social Media stuff we promote and we love to fiddle with either has an unfamiliar learning curve to fully interact with (blogging), is at times bizarre (Twitter) or is powerful but has quite narrow focus (Wikis).
The beauty of a Podcast is that it requires minimal set-up for the listener and is tapping into a very familiar way for us access media content. But what about where you should listen? A couple of thoughts and conversations raise two contrasting viewpoints.
Firstly, I noticed that on my daily commute maybe 75% of people are listening to an iPod, a mobile phone or MP3 player - people who would not consider themselves “into technology”. Look around your office …. who has a mobile phone ? There are the those “into technology” - the person writes your blog or the person who did something clever with the internet to video’d the conference; but there is everyone else too. Check; do these people go home with their music plugged in and all with the potential to listen to a podcast on their mobiles instead. (Not that I am advocating an organisational policy that iall Pods must be used to listen to the boss … on the way home from work too!)
Secondly, whilst NAVCA were making this great leap I happened to meet up with Nick Booth where the conversation (unsurprisingly!) also got round to Podcasting. He mentioned some work he had just completed where the organisation were asked to play the DVD (could easily have been a Podcast) on an office PC, but probably like a lot of us using the “standard office set-up PC” - there were no speakers or headphones available and some of the PCs did not even have soundcards!
Despite this I see the medium of a Podcast to be easy to “get”. It’s portable and can be accessed if you wish as an alternative to music on the move or after a trip to the Pound Shop for headphones, in the office too.
Final thought, if the interview with Jonathan Lewis had only appeared in our printed newsletter or on a web page I may not have chosen to read it. As its an MP3 I downloaded it and listened to it on my phone, it sparkled with real life, with information and with humour; it filled my commute … and was well worth it too!
We may do more Podcasts featuring key players in the third sector. (If you would like to suggest Podcasts you would like to hear, contact Martin Lockett at martin.lockett@navca.org.uk or on 0114 289 3958.
Filed under: Infrastructure, Web 2.0, navca | Tagged: futurebuilders, navca, podcast | No Comments »
